The right life insurance for the life you have built.
Term, whole, and universal life from an LUTCF-credentialed advisor who starts with what your family would actually need, then matches it to the right policy across 50+ top Texas carriers we know well. The fit assessment is free. No broker fees for personal lines clients.
Quote yourself online, or talk it through with a broker. The fit assessment is free.

Life Insurance brief
Most Houston families need term life insurance sized to replace lost income, cover the mortgage, and carry the kids to independence. A smaller group needs permanent coverage for estate or business reasons. McDade starts with the number your family would actually need, then matches it to the right policy across 50+ top Texas carriers we know well. The fit assessment is free.
Built for Houston families at the moment it matters.
Life insurance is not one product for one kind of person. The right coverage looks different for a young family carrying a mortgage than it does for a business owner with a partner or a couple thinking about what they leave behind. We build the recommendation around your situation, not a quota.
Six ways to structure protection.
The type matters as much as the amount. Here is what each one does and who it tends to fit.
Term Life
Level-premium coverage for a set number of years, usually 10 to 30. It has no cash value, which is why it costs far less per dollar of protection.
Best fit. Replacing income during the years your family depends on it.Whole Life
Lifelong coverage with cash value that builds over time. Premiums run higher because the policy is built to last your whole life.
Best fit. Estate equalization, final expense, and lifetime needs.Universal and Indexed Universal Life
Permanent coverage with adjustable premiums and cash value tied to interest crediting or index participation.
Best fit. High-income earners who have maxed out tax-advantaged accounts.Return-of-Premium Term
Term coverage that refunds your premium at the end of the term if no claim is filed. Monthly cost runs higher than standard term.
Best fit. Buyers who want term protection with a savings feature attached.Final Expense
Whole life sized to cover funeral, burial, and final medical costs, usually 10,000 to 30,000 dollars. Underwriting is simplified.
Best fit. Older Houston residents without estate-tax exposure.Key-Person Life
Business-owned coverage on a partner, founder, or critical employee. It funds a buy-sell agreement or replaces lost revenue.
Best fit. Houston partnerships and closely held companies.Four questions before any policy.
The fit assessment is a conversation, not a quote funnel. We work through four questions, and the recommendation follows from your answers. The fit assessment is free and there is no obligation to buy.
How much would your family actually need?
We start with income replacement, then layer in the mortgage, the years until your youngest is independent, tuition commitments, and any debt you would not want left behind.
How long does the need last?
Most income-replacement needs have an end date. We match the term to the window your family depends on the income, so you are not paying for coverage after the need is gone.
Term, permanent, or both?
Most younger families are right with term. Some families need permanent coverage for a real reason like estate equalization or a business. We tell you which, and why.
What does your health allow?
Carriers price the same person very differently. We know which carriers underwrite which conditions favorably, which can change the monthly premium meaningfully.
Coverage that fits the stage.
Mortgage, two kids, one income at risk
A 35-year-old parent carrying a 350,000 dollar mortgage with two kids in elementary school usually needs term coverage between 750,000 and 1.5 million dollars. A healthy buyer can often lock a 20-year term policy for under 50 dollars a month.
A partner the company cannot lose
When two owners share a Houston company, key-person and buy-sell coverage funds the surviving partner's purchase of the business from the family. Without it, a death can force a sale or an unwanted partnership.
The kids are grown, the questions changed
Income replacement matters less once the kids are independent. The conversation shifts to final expense, estate equalization, and leaving the surviving spouse without a mortgage or a bill to negotiate.
Declined once, convinced it is hopeless
A managed condition like controlled blood pressure or well-managed Type 2 diabetes often still qualifies for coverage. The mistake is applying to one carrier, getting declined, and giving up. Carrier appetite varies widely.
I earned the LUTCF before it was fashionable, which means I trained in life insurance when most agents skipped it. Here is what I tell every Houston family. The goal is not the biggest policy I can sell you. It is the right amount for the people who depend on you, in the right structure, for the right number of years. We translate the contract before claim time so the people you love are never negotiating fine print on the hardest day of their lives.
Charles McDade, LUTCF
Founder and Insurance Broker
50+ top Texas carriers we know well.
We are independent, not captive to one life insurance company, so the recommendation is built around your family instead of a single carrier's product shelf. When your health or your budget points to a different carrier, we move.
Curious how we can help? Reach out directly. One business day turnaround. No phone trees.
281.378.5002The fit assessment is free. No broker fees for personal lines clients.
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Life insurance questions, answered.
How much life insurance do I actually need? +
The most common framework is income replacement. Multiply your annual income by 10 to 15 for a starting estimate. Then adjust for the size of your mortgage, the number of years until your youngest child finishes college, any private school tuition commitments, and any debt you would not want your family to carry. For a Houston family with two earners, two kids in elementary school, a 350,000 dollar mortgage, and one parent staying home, the income-earning parent typically needs between 750,000 and 1.5 million dollars in coverage. The advisory conversation is about getting to the right number for your family, not a one-size answer.
Term life vs whole life. Which one makes sense for my family? +
Term life makes sense for most younger and middle-aged Houston families. It is dramatically cheaper per dollar of coverage because it has no cash value and the policy ends after the term. The job of term life is to replace lost income during the years your family depends on that income. Whole life makes sense when the goal is permanent coverage for estate equalization, final expense, business succession, or supplemental retirement strategies. Whole life is usually a poor substitute for term during family-formation years because the premium for the same coverage is roughly 10 times higher. We walk through both with you and explain why the answer is usually term for the income-earning years and whole or universal for the lifetime needs.
Can I buy life insurance if I have a pre-existing health condition? +
Yes, in most cases. Carriers underwrite life insurance based on age, health history, family medical history, height and weight, tobacco use, prescription drug history, and lifestyle factors. A managed chronic condition like controlled high blood pressure, well-managed Type 2 diabetes, or treated and resolved cancers from years past typically qualifies for standard rates, table-rated rates, or guaranteed-issue products depending on carrier appetite. We know which carriers underwrite which conditions favorably, which makes a real difference in monthly premium. Avoid the mistake of applying to one carrier, getting declined, and assuming you cannot get coverage.
What does the life insurance medical exam involve? +
A standard paramedical exam takes 20 to 30 minutes and happens at your home or office at no cost to you. The examiner takes height and weight, blood pressure, a blood draw, and a urine sample. Some carriers run a brief EKG for older applicants. The lab tests for liver and kidney function, cholesterol, blood sugar, HIV, hepatitis, nicotine markers, and prescription drug markers. Many carriers now offer accelerated underwriting that skips the medical exam for healthy applicants under 60 with coverage amounts below 1 million dollars. We help you choose the right carrier and product based on which path fits your situation.
Do business partners need key-person life insurance? +
Most Texas partnerships and closely held businesses should carry key-person life insurance on each owner. The two main purposes are funding a buy-sell agreement and replacing the financial damage caused by losing a critical contributor. If you and a partner own a Houston construction company together and your partner dies, the life insurance payout funds your purchase of the partner's share from the family, keeps the company functioning, and prevents an estate dispute from threatening the business. Without the policy, the surviving partner may face a forced sale, a partnership with the deceased partner's spouse or children, or a liquidity crisis. Key-person insurance is one of the cheapest, highest-impact tools in a business owner's risk plan.
How does life insurance fit into estate planning in Texas? +
Texas has no state estate tax. Federal estate tax exemption is high enough that most Houston households do not have federal estate tax exposure either. So estate-tax minimization is rarely the reason a Texas family carries life insurance. The more common reasons are estate equalization (giving one child the family business while the other gets a life insurance payout of equal value), liquidity (paying off a mortgage or final expenses without forcing the sale of inherited assets), and final expense (covering funeral and burial without straining the surviving spouse). For high-net-worth Texas families with federal estate tax exposure, an Irrevocable Life Insurance Trust holding a permanent life policy can remove the death benefit from the taxable estate. We coordinate with your estate attorney when that strategy applies.
Why is term life usually the better choice for younger families? +
Term life solves the problem younger families actually have. The problem is, what happens to the family if one income earner dies during the years when the family depends on that income. Term life pays a large death benefit during that window for a relatively low monthly premium because the policy ends when the window closes. A healthy 35-year-old Houston parent can typically buy a 1 million dollar 20-year term policy for under 50 dollars a month. Whole life with the same death benefit can run 600 dollars or more a month. Most younger families need the coverage, not the cash value. After the term expires, the income-earning years are typically behind you and the kids are independent. The need for life insurance often disappears or shifts to a much smaller final expense policy.
How long does it take to get a life insurance policy in force? +
Standard fully-underwritten life insurance takes four to eight weeks from application to policy in force. The medical exam, the lab work, prescription history review, motor vehicle records review, and Medical Information Bureau check all happen during that window. Accelerated underwriting for healthy applicants under 60 with coverage under 1 million dollars can finish in under two weeks with no medical exam in many cases. Guaranteed-issue and simplified-issue products for final expense or older applicants typically issue within a few days. We can frame your expectations on day one based on your age, health, coverage amount, and carrier selection.
Let's get the number right.
Tell us about your family and what you would want protected. We will walk you through term and permanent options, show you the math, and recommend the coverage that fits. No pressure, and no broker fees for personal lines clients.
The fit assessment is free. We translate the contract before claim time.